Certified Social Media Marketing (CSMM)
Overview
This training provides a comprehensive introduction to the core essentials of digital marketing which is delivered through various channels such as search engines, websites, social media, email and mobile. Participants will learn practical methods of how to harness the power of DM as the core driver of marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy.
- Create and brand personal/organization fans page in social media,
- Attract the right target audience and quality fans
- Convert the traffics and fans to become leads/customer
- Perform competitive intelligence on the competitors and beat the competition
- Content creation methods and ideology
- Leverage on the right web tools and resources to run task effectively
The passing grade for all courses is 50%, or letter grade of P (Pass) or S (Satisfactory) unless otherwise noted below. The passing weighted average for promotion through each semester of a program is 60% and is a requirement to graduate.
Evaluation is comprised of:
70% practical skills
10% assignments
20% quizzes
Syllabuses
Course Outline | Objective | Outcome |
Day 1 | ||
Module 1: Introduction to Digital Marketing
|
|
|
Module 2: Social Media Marketing Campaign Conceptualization
|
|
|
Module 3: Social Media Marketing Campaign Execution
|
|
|
Day 2 | ||
Module 4: Facebook Ads Manager
|
|
|
Module 5: Planning and strategy
|
|
|
Module 6: Analytic & Measurements
|
|
|
Day 3 | ||
Module 7: LinkedIN, Twitter & Tik-Tok Marketing
|
|
|
Day 4 | ||
Youtube Marketing & Instagram & Snap Chat Marketing
|
| Content creation methods and ideology |
Day 5 | ||
|
|
|
Syllabuses
Module 1: Introduction to Digital Marketing
Course Outline (DAY-1)
- Fundamentals of Digital Marketing
- Components of Digital Marketing
- Why do Brands need Digital marketing?
- What are the different types of media?
- How is Digital Marketing Beneficial?
- Current trends and Opportunities in the field of Digital Marketing
Objective
- Understand what is Digital Marketing components and its benefits
Outcome
- Participants will become more aware of the usages and benefits of Digital Marketing and utilise the tools and platforms available
Module 2: Social Media Marketing Campaign Conceptualization
Course Outline (DAY-1)
- Analyzing Existing Social Media Performance
- Developing Strategy Framework for Social Media
- Finance, Budgets, Resources
- Strategies for Business to Consumer (B2C), Business to Business (B2B)
- Timeline and Events Planning
- Collaboration with Offline Campaign
- Application of Facebook Apps
Objective
- Understand social media campaign conceptualization and planning social media campaigns to benefit the organization
Outcome
- Create and brand personal/organization fans page in social media,
Module 3: Social Media Marketing Campaign Execution
Course Outline (DAY-2)
- Strategy & the Social Journey
- Choosing your channels
- Vision & Goals
- The Social Media Audit
- Social Media Audit
- Introduction Social
- Spreadsheet Template
- Social Audit – Name Variations Brain-storming sheet
- Post Design and Copy writing
- Contest Creations and Regulations
- Traffic Driving and Fans Acquisitions
- Page Promotion and Post Promotion
- Advanced Social Media Ads Creation
- Advanced Social Media Ads Management
- Online Community Engagement Techniques
- Online Reputation Management
- Social Media Conflict Management
Objective
- Understand how to properly run campaigns using the right strategy and S.M.A.R.T Goals to achieve desired results
Outcome
- Convert the traffics and fans to become leads/customer
Module 4: Facebook Ads Manager
Course Outline (DAY-2)
- Explore Facebook Ads Manager
- Relevant third-party applications for business pages
- Identify the different types of Facebook Advertising
- Select the Steps to Setting Up Facebook Ads
- Explore Advertising Performance
- Content that gets results on Facebook/Instagram
- Techniques for building and engaging your fan base
- Target Audience, Creating Personas/Avatars
Objective
- Understand what is Facebook Ads and its proper usage to monitor progress of paid ads, audience growth and social media presence
Outcome
- Attract the right target audience and quality fans
Module 5: Planning and strategy
Course Outline (DAY-3)
- How online media differs from other traditional media opportunities
- Audience behaviour online: penetration rates, trends, challenges
- Online ad spends, so who’s spending how much and on what?
- Selecting the right channels, formats and placements for your campaign
- Key considerations to take into account when briefing and developing ad creative
- How to overcome the key challenges of online advertising and maximize ROAS
Objective
- Understand proper strategy methods and implementation for a successful social media journey
Outcome
- Perform competitive intelligence on the competitors and beat the competition
Module 6: Analytic & Measurements
Course Outline (DAY-4)
- Facebook Insights
- Return of Ads Spent (ROAS) Calculations
- Competitor Analysis
- Refining Social Media Strategies from Analytics
Objective
- Understand data analytics and keep an competitive edge among other businesses
Outcome
- Perform competitive intelligence on the competitors and beat the competition
Module 7: LinkedIN, Twitter & Tik-Tok Marketing
Course Outline (DAY-4)
How to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter Campaigns.
LinkedIn platform to build and develop professional connections with your target audience. You learn how to use features such as Company pages and Showcase pages, to build your company presence on the platform. Learn ad formats available on LinkedIn, such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and Dynamic ads. Finally, it teaches you how to use analytics with LinkedIn to measure the success of your campaigns.
Marketers are drawn to TikTok platform as it reflects a key social media trends for creativity and collaboration amongst young audiences. Its fast-paced nature keeps users engaging.
Objective
Understand the different usages of LinkedIn, Twitter and Tik Tok Marketing to grow your business
Outcome
- Content creation methods and ideology
Youtube Marketing & Instagram & Snap Chat Marketing
Course Outline (DAY-4)
- YouTube. It provides best practices for how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively.
- It teaches you how to navigate the key features of Instagram and Snapchat, and how to create fully optimized posts on both platforms.
- It provides best practices for managing Instagram and Snapchat accounts effectively and covers how to run engaging ad campaigns on each platform. Finally, it provides you with the knowledge to analyze performance on each channel using analytics tools
Objective
- Understand the different usages of Youtube, Instagram and Snap Chat Marketing to grow your business
Outcome
- Content creation methods and ideology
Project Based Assessment & Practices (Day-5)
- Individual Assessment to practice the new social media skills learnt and implementing them the right way
Outcome
- Participants will be creating their social media handles for private and organization usage.