Certified Digital Marketing Strategies

Course Outline

Objective

Outcome

Day 1

Module 1: Megatrends that Disrupt your Market

• Learn how digital and social disruptions can affect different aspects of your value chain.
• Discover how digital and social practices alter connectivity of and between brands and consumers and how you can meet these challenges.

• Able to understand how digital strategy effects an organizations competitiveness 

• Recognise digital megatrends and best practices – and the disruptive impact they will have on your business.

Module 2: Impact of Digital Tech on the Competitive Landscape

• Understand how digital and social media practices foster new business model innovations
  and change the competitive landscape.
• Know what kinds of threats and opportunities emerge out of digital and social
  practices.
  

• Able to determine the digital landscape impact to the business and overall business environment

• Enhance operations through digitisation to foster brand creation or brand building in
  the digital world.

Day 2

Module 3: Digital Strategy as a Commercial Driver

• Select and use digital and social media channels to create novel value.
• Integrate digital tech into your brand strategy.
• Understand the threats and opportunities associated with using digital technologies.
• Learn how to anticipate, monitor and mitigate crises in the digital space.
• Communicate about the ROI of a digital strategy.

• Able to understand the use of digital platforms to grow your business and overcoming boundaries and old-school thought process

• Develop a content-driven digital strategy that enables stronger engagement with
  customers and creates outstanding customer experiences.

Module 4: Big Data – Get New Insights and Make Better Decisions

• Understand how companies can systematically harness digital data to create new value.
• Leverage big data to integrate digital intelligence into strategy execution and everyday operations.
• Experience digital listening through live interactions with online platforms.

• Able to crunch data and make sound business decisions

• Understand the new rules of competition as well as today’s customers and their evolving needs and expectations.

Day 3

Module 5: Brand Building through an Integrated Content Strategy

• Transform your brand into a content producer
• Create, curate and disseminate content through online channels
• Understand how companies can successfully address online conversations and create monitoring systems to manager negative sentiments

• Able to brand your organization using creative and impact driven content

• Learn how to leverage data and how to measure the success of digital marketing.

Day 4

Module 6: Digital Marketing Organisation

• Figure out the design of a digital marketing organisation.
• Understand how to utilise innovation and technology to increase customer value and experience, while efficiently impacting ROI.
• Learn how to develop a more innovative mind-set.

• Able to leverage on digital tools to increase revenue, retain customers and build an innovate culture within the organization

• Understand key enablers that allow for a transformation towards an agile customer-centric & digital organisation.

Day 5

Module 7: Usage of Key Enablers to Execute Digital Strategy

• Transform culture and behaviours.
• Understand the importance of a flexible, agile and collaborative organisation.
• Develop an innovative and data-driven mind-set.
• Gain a general insight into AI and machine learning.

• Able to create a Digital culture and mindset within the organization and using automation for business growth

• Recognize the organisational consequences of becoming a digital customer-centric business unit and formulate a plan to drive the change